Endless Lockdown doesn’t have to mean Endless Frustration

Over the last few weeks I have seen many people commenting on social media in a manner that indicates that they are quite frustrated about what they see as a lack of “campaign” action towards achieving our goal of Rejoining the EU.

This has made me wonder what people think of when someone mentions the word “campaign”?

For me, when I started the Facebook group “Campaign to Rejoin the EU” on that awful evening in December 2019, I’m not quite sure exactly what I had in mind, but I probably envisaged activities such as marches protests and other large outdoor events. Given the background of the Remain movement, I suspect many other Rejoiners had, or indeed still have, the same vision.

There are a number of reasons why this hasn’t happened, and indeed cannot currently happen. Funding is one, but the biggest by far is the worst pandemic for a century, which for all intents and purposes, has prevented any large-scale events from happening and probably will do for some time to come.

I suspect this is where much of the frustration originates.

Given this I thought I would look up the definition of the word “campaign”. The definition in my dictionary is “an organized course of action to achieve a goal.”

This definition very much reminds me of my time as a marketing communications manager where most of my work revolved around planned and highly organised promotional campaign projects that had one of three goals:

1. Raising awareness of the company or Brand
2. Promotion of our Brand Values
3. Increasing sales either generally or of a particular product.

At the start of each campaign, we would hold what we termed a “launch team” meeting to identify and plan what needed to be done which included brainstorming promotional ideas as budgets would vary and would sometimes be very limited, meaning we couldn’t rely on having the money to advertise on TV or in the Press.

Some of the activities we came up with were really quite creative. We spent several very interesting mornings handing chocolates out with brochures to rush-hour commuters on Liverpool Street Station, we played Scalextrics with journalists for an evening, and we produced a short video based upon men behaving badly.

However, before we could do any of these more exciting activities, we often had to consider what mundane background work needed doing before we could start putting the actual ‘campaign’ into effect.

Indeed, I remember one occasion where the high value and very different nature of a new product meant that we could not actually start selling the product for several months as we had to put in a whole new infrastructure for handling customer enquiries. This included a new telephone enquiry handling team, a new section of our website and underlying IT infrastructure, the recruitment of a new administration team and extensive training for selected people in our sales team to be able effectively sell this new product. In other words, we had to prepare the ground before we could actually start promoting and selling the product.

This is very much where the Rejoin campaign is now. We have to prepare the ground for the forthcoming battles and we have to be creative and realistic about which campaign activities we can undertake given our lack of funding and the restrictions caused by the pandemic.

We also have to be realistic about timescales – the earliest opportunity for a new referendum is at least 4 years away, possibly longer, given who currently occupies number 10. However, whilst we may not be in a position to march on Parliament demanding an immediate referendum in our millions as we did just a short time ago, we can still ‘campaign’ – and there is much that needs to be done!

We have to recognise that whilst we are already ‘sold’ on the idea of Rejoining, many of the wider electorate need convincing that we should. This requires us to prepare the ground by putting into place the infrastructure such as websites and social media channels to enable us to communicate with the wider electorate rather than just ourselves in our closed social media bubbles.

In exactly the same way that it was necessary for myself and my colleagues to raise awareness of the company we worked for and promote our brand values before we could promote and sell our products, the first objective for Rejoin needs to be raising awareness of our ‘organisation’, our objectives and to communicate our values to the wider electorate. Effectively we need to explain the reasons why we want to rejoin the EU to the wider electorate before we can start promoting another referendum and actually campaigning for their votes.

Whilst we may not be able to run events that involve large public gatherings, we are only really limited in what we can do by our own imagination. There is nothing to stop us working towards our goals in other ways such as running online mini-campaigns that prepare the ground for mass public events and the actual campaign to Rejoin in a few years’ time.

• We can reinforce our European identify with campaigns such as our #IAmEuropean campaign linked to next months census.
• We can organise parliamentary petitions such as the successful recent petition calling for it to be made a criminal offence for MPs to mislead constituents which send a clear message to the leave campaign that their devious and dishonest activities will not be tolerated next time.
• We can start building online pro EU communities within all the major political parties with a view to placing Rejoin firmly onto their agenda.

We simply have to be creative about what we do until we are in a position to campaign in more traditional ways. We need to start coming up with ideas and there is no limit.

These ideas do not need to be complex but do need to be varied as we are all different and not everyone will be comfortable undertaking all activities. For example, I am not particularly comfortable being videoed or working street stalls. Others are. We each need to work to our strengths. One of my strengths is writing, and not just blogging. I regularly contribute to social media groups in my local area and write letters to the local paper. It may not sound much but people do take notice.

Recently on a local Facebook page I posted about a controversial EU linked issue. An acquaintance in the local area, who I am 90% sure voted leave, said to me shortly afterwards that whilst he had started to agree with much that I have been saying, he disagreed with me on that particular issue. I had no idea that he was even reading what I was saying, let alone that he was beginning to accept my arguments and change his mind!

Despite the pandemic, people are prepared to listen to what we have to say and it is possible to change minds. There are other ways of getting our message across than mass gatherings. So instead of getting frustrated that we cannot march en masse to Parliament, let’s all think about something that we can do as individuals that will move us towards our goals.

Sign a petition, sign up for the #IAmEuropean campaign, join a political party and promote EU membership in that party, write letters to the local press, contribute to local social media groups, run a social media group or channels. The list really is endless.

Yes the pandemic is frustrating, but there is so much we can do towards Rejoining.